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Archive for January, 2007

Google Adwords competition for “SEO” keywords

Google Adwords Keyword Tool - Testing
Today, I explored some interesting Google Adwords features and generated a list of advertising keywords relevant to this webpage. I told the adwords tool called “keywords tool external” (link) to spider this whole domain for relevant keywords, and after half a minute of searching several hundred keywords were proposed to […]

Google’s nofollow tag - good or bad?

Nofollow Tag - definition

The “nofollow tag” is an html attribute that was invented by Google in order to prevent or reduce comment spam, especially weblog related. It is used by webmasters on their webpages and tells the search engine spiders not to count links tagged with it for link popularity calculation systems such as the […]

Black hat SEO - spamdexing, spamming, cloaking

Black hat SEO - definition

SEOs are considered “black hat” if they’re using using doubtful techniques to enhance rankings in the SERPS (Search Engine Result Pages) - this is also called Spamdexing.

Common black hat seo practises - Spamdexing

Spamdexing - definition:
Generic term for the techniques used to get pages indexed in the Search Engine Result Pages using […]

The Google Sandbox Effect

Google Sandbox Definition
“Google Sandbox” is the description of the effect of a Google Search Engine Algorithm which is used to prevent new websites from ranking too high in the SERPS (Search Engine Result Pages), mainly to filter out spam pages.
Google Sandbox effect - results
The “Google Sandbox effect” excludes inbound links to new websites from the […]

White hat SEO - ethical search engine optimization

White hat Search Engine Optimizer - Definition
A so called “white hat SEO” is a person that employs his search engine optimization techniques in strict conformity with the guidelines of the Search Engines he is optimizing for. A white hat SEO would never use any sneaky tricks or irregular methods to achieve a better ranking in […]