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Archive for February, 2007

Controlling Google Search Engine Result Description

Google Search Engine Result Description - definition
The description Google uses to display a website in the Search Engine Result Pages (SERPS).
Example for a Google Search Engine Result Description
You can identify the Website Description in the search engine result entry below as the text which is colored in black.

How does Google create the Search Engine Result […]

301 redirect passes Pagerank within some weeks

How long does it take for a 301 redirect to pass the Pagerank?
This has been an interesting question for SEOs in the past, some of us have already done testing on this topic in the past so they more or less already knew how long it would take on average for a 301 redirect to […]

301 redirecting is search engine friendly

301 redirect aka “moved permanently” - definition
A 301 redirect is a server side, search engine friendly way to lead surfers as well as search engine robots to the new location of a webpage or a whole website. The 301 redirect tells the search engine robots that the corresponding webpage has permanently moved somewhere else.
Implementation of […]

Google shows personalized search results

Personalized search results at Google
Soon, search results will be different than before. On February 2nd, Google announced that they are going to show personalized search results to everyone who is, while performing the search, logged in to one of Google’s various services. This includes Gmail, Orkut, AdWords, AdSense, Groups, Alerts and all others found here.
When […]

Link baiting - fishing for inbound links

Link bait - background
“Link bait” is a term related to search engine optimization, specifically off page optimization.
Link bait - definition
Link baiting is a favored white hat seo technique for building up inbound links to a webpage with the purpose of increasing link popularity and therefore, at the same time, increasing the ranking on the Search […]