Abstract SEO approach (Typical SEO sequence plan)
1) Determination of the status quo
SE traffic
Sources of error (404, breach of Google guidelines,…)
Inbound Links / Google Pagerank
Various On-Page factors
2) Evaluation of the status quo
Illustration of the flaws
3) Definition of objective targets
Target keywords/phrases (factors: relevancy, competition, expected traffic)
4) Optimization
Elimination of sources of error
On-Page-Optimization
Off-Page-Optimization
5) Performance Analysis
Random practical example: Notesbrowser.com […]