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Archive for the 'Google Optimization' Category

Parasite Hosts and Parasite Hosting explained

For quite a while, people in the search engine optimization industry have been talking about “parasite hosts” and “parasite hosting” - but do you understand the meaning of this term? If you are new to search engine optimization, probably not. Read on and in five minutes you will know!
What is a parasite host?
A parasite host […]

Google trust factor explained

What is google trust factor?
“Google trust factor“, in terms of search engine optimization, is an attribute applied to websites by google, which influences the way how websites rank in the search engine result pages (serps).
How is a website’s google trust factor calculated?
Briefly speaking, google calculates the trust factor by the following sub-factors:

age factor (age of […]

Google Webmaster Tools: Google query stats

It is quite useful to check the Google query stats at Google Webmaster Tools now and then since you can see your SERPS rankings in detail there. In my previous article, I provided basic information about Google Webmaster Tools - now let’s proceed and get from theory to praxis by checking the Query stats for […]

Using Google Webmaster Tools for SEO

Google Webmaster Tools - information
“Google Webmaster Tools” is a free Google Service for webmasters to analyze their websites, specifically in regard to their Google Search Engine listing and ranking (link) - that’s what makes Google Webmaster Tools important for SEO.

“Google Webmaster Tools” consists of four basic tool categories:

Diagnostic (e.g. Crawl diagnostic, Site verification)

Statistics (Crawl stats, […]

Controlling Google Search Engine Result Description

Google Search Engine Result Description - definition
The description Google uses to display a website in the Search Engine Result Pages (SERPS).
Example for a Google Search Engine Result Description
You can identify the Website Description in the search engine result entry below as the text which is colored in black.

How does Google create the Search Engine Result […]