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Archive for the 'SEO' Category

Using Google Webmaster Tools for SEO

Google Webmaster Tools - information
“Google Webmaster Tools” is a free Google Service for webmasters to analyze their websites, specifically in regard to their Google Search Engine listing and ranking (link) - that’s what makes Google Webmaster Tools important for SEO.

“Google Webmaster Tools” consists of four basic tool categories:

Diagnostic (e.g. Crawl diagnostic, Site verification)

Statistics (Crawl stats, […]

SEO, SES, SEM, SERPS - SEO business Acronyms

( SEO )

An SEO, an SES and an SEM are meeting at PubCon. The SEO says to the SEM: “My PR values are much better than yours!” The SES starts laughing and says: “Who cares! PR is totally over evaluated, I do still score way better than both of you in the SERPS!”
You didn’t understand a single […]

Controlling Google Search Engine Result Description

Google Search Engine Result Description - definition
The description Google uses to display a website in the Search Engine Result Pages (SERPS).
Example for a Google Search Engine Result Description
You can identify the Website Description in the search engine result entry below as the text which is colored in black.

How does Google create the Search Engine Result […]

301 redirect passes Pagerank within some weeks

How long does it take for a 301 redirect to pass the Pagerank?
This has been an interesting question for SEOs in the past, some of us have already done testing on this topic in the past so they more or less already knew how long it would take on average for a 301 redirect to […]

301 redirecting is search engine friendly

301 redirect aka “moved permanently” - definition
A 301 redirect is a server side, search engine friendly way to lead surfers as well as search engine robots to the new location of a webpage or a whole website. The 301 redirect tells the search engine robots that the corresponding webpage has permanently moved somewhere else.
Implementation of […]