Seo is Optimized Promotion

Google Webmaster Tools - information

“Google Webmaster Tools” is a free Google Service for webmasters to analyze their websites, specifically in regard to their Google Search Engine listing and ranking (link) - that’s what makes Google Webmaster Tools important for SEO.

“Google Webmaster Tools” consists of four basic tool categories:

1. Diagnostic (e.g. Crawl diagnostic, Site verification)
   
2. Statistics (Crawl stats, Query stats, Page analysis, Index stats)
   
3. Links (external Links, internal Links)
   
4. Sitemaps (Sitemap submission, Sitemap management)

Search Engine Optimization with Google Webmaster Tools

“Google Webmaster Tools” is extremely helpful for SEO. Here are the most important SEO features listed by tool category:

Google Webmaster Tools - Diagnostic

The Diagnostic tools category tells you about crawl errors such as 404 errors so you can fix them to avoid ranking penalties, you can also check when Googlebot (Google’s Search Spider) last accessed your domain.

Google Webmaster Tools - Statistics

Statistics tools category gives you a quick overview on the Google Pagerank distribution within your domain. Some of the most SEO-relevant Google Webmaster Tools features are also contained here:

• Query stats: Top search queries (Search Queries where your domain is included, sorted by number of searches, showing your corresponding SERPS rank)
• Query stats: Top search query clicks (Search Queries where your domain is included, sorted by number of clicks on your SERPS entry)
• Page analysis: Keywords in your content (Keywords contained on your domain, listed by popularity)
• Page analysis: Key phrases in inbound links (Key phrases in external anchor links, leading to your site)

Google Webmaster Tools - Links

The “Links” category helps you analyzing external links (links from other domains) and internal links (links from inside this domain) to your website by listing your domain’s pages with the corresponding number of inbound links to them.

Additionally, you can list these inbound links to each of your pages. This is a very important tool to measure and analyze the popularity of your website and compare the popularity between the pages within your domain.

Importance of Google Webmaster Tools for SEO

I’ve been using “Google Webmaster Tools” for a very long time and I would say that within SEO tools, this is a must-have, if you’re serious with Search Engine Optimization. It is true that you can get most of the information or functionality contained in these tools somehow or somewhere else - however, the other ways are mostly more time-intensitive. With Google Webmaster Tools, you have several very important tools for Google SEO in one place, if you haven’t tried it, check it out today (link)!