Abstract SEO approach (Typical SEO sequence plan)
1) Determination of the status quo
- SE traffic
- Sources of error (404, breach of Google guidelines,…)
- Inbound Links / Google Pagerank
- Various On-Page factors
2) Evaluation of the status quo
- Illustration of the flaws
3) Definition of objective targets
- Target keywords/phrases (factors: relevancy, competition, expected traffic)
4) Optimization
- Elimination of sources of error
- On-Page-Optimization
- Off-Page-Optimization
5) Performance Analysis
Random practical example: Notesbrowser.com (partially retrospective)
1) Determination of the status quo with
- Google Analytics
- Google Webmaster Tools
- Digitalpoint’s Keyword Tool
- SE traffic (low)
- Sources of error (none)
- Inbound Links, Google Pagerank (many, 4)
- On-Page factors (no keyword optimization at all)
2) Evaluation of the status quo
- Illustration of the flaws (missing keyword optimization)
3) Definition of objective targets
- Target keywords/phrases for which (relevancy*expected traffic/competition) = max
- organizer software
- to-do-list
- memo software
- notes manager
- desktop calendar
4) Optimization
Creation of separate pages with the filenames
organizer-software.html
to-do-list.html
memo-software.html
notes-manager.html
desktop-calendar.html
Creation of internal link structure with the keywords as anchor text
Implementation of the keywords/phrases into website titles
Implementation of keyword-related text using html elements like (h1, h2, … , strong, italic, alt)
Creation of links from external websites using the keywords/phrases as anchor text:
- organizer software
- desktop calendar
- memo software
- to do list
- notes manager
5) Performance Analysis
- Currently, Notesbrowser.com is ranking
#19 on Google.com for “organizer software”
#13 on Google.com for “memo software”
#88 on Google.com for “notes software”
But we’re just getting started - let’s see if Notesbrowser.com manages to reach the Top 10 or even rank #1!
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