Seo is Optimized Promotion

Abstract SEO approach (Typical SEO sequence plan)

1) Determination of the status quo

• SE traffic
• Sources of error (404, breach of Google guidelines,…)
• Inbound Links / Google Pagerank
• Various On-Page factors

2) Evaluation of the status quo

• Illustration of the flaws

3) Definition of objective targets

• Target keywords/phrases (factors: relevancy, competition, expected traffic)

4) Optimization

• Elimination of sources of error
• On-Page-Optimization
• Off-Page-Optimization

5) Performance Analysis

Random practical example: Notesbrowser.com (partially retrospective)

1) Determination of the status quo with

1. Google Analytics
2. Google Webmaster Tools
3. Digitalpoint’s Keyword Tool

• SE traffic (low)
• Sources of error (none)
• Inbound Links, Google Pagerank (many, 4)
• On-Page factors (no keyword optimization at all)

2) Evaluation of the status quo

• Illustration of the flaws (missing keyword optimization)

3) Definition of objective targets

• Target keywords/phrases for which (relevancy*expected traffic/competition) = max

1. organizer software
2. to-do-list
3. memo software
4. notes manager
5. desktop calendar

4) Optimization

• On-Page Optimization

Creation of separate pages with the filenames

organizer-software.html
to-do-list.html
memo-software.html
notes-manager.html
desktop-calendar.html

Creation of internal link structure with the keywords as anchor text

Implementation of the keywords/phrases into website titles

Implementation of keyword-related text using html elements like (h1, h2, … , strong, italic, alt)

• Off-Page Optimization

Creation of links from external websites using the keywords/phrases as anchor text:

1. organizer software
2. desktop calendar
3. memo software
4. to do list
5. notes manager

5) Performance Analysis

• Currently, Notesbrowser.com is ranking

#19 on Google.com for “organizer software”

#13 on Google.com for “memo software”

#88 on Google.com for “notes software”

But we’re just getting started - let’s see if Notesbrowser.com manages to reach the Top 10 or even rank #1!

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