Seo is Optimized Promotion

Link bait - background

“Link bait” is a term related to search engine optimization, specifically off page optimization.

Link bait - definition

Link baiting is a favored white hat seo technique for building up inbound links to a webpage with the purpose of increasing link popularity and therefore, at the same time, increasing the ranking on the Search Engines Result Pages (SERPS). The name “link bait” refers to the fact that this technique consists of placing a lure - in terms of attractive content - on a webpage, which tempts other webpage owners to link to it voluntarily and - in most cases - without demanding anything in return, such as a reciprocal link.

Link baiting - how does it work?

It sounds so easy and is yet so hard… Set up a webpage that offers to your visitors something unique, something that is extremely useful or impressive, astonishing or shocking. Depending on the general category of your webpage, this could be any kind of content and media: A tool, a text, a video, an image or any kind of service that fits the attributes described before.

If you did it right, as soon as your website is getting a minimum amount of traffic, other webmasters will be spreading word about your website by linking to it, and your quantity of inbound links will increase exponentially.

Here are a few more ideas to inspire you in creating your own link bait.