Off page optimization - definition
“Off page optimization” in terms of SEO is considered that part of the Search Engine Optimization process which does not take place on the webserver of the page that is going to be optimized itself, but elsewhere on the internet. Related: link building - link popularity
[…] “Comment Spam” is a condemned off page Search Engine Optimization technique used by “black hat SEOs” to increase a website’s link popularity and, as a result, its SERPS ranking. […]
[…] “Link bait” is a term related to search engine optimization, specifically off page optimization. […]